About Alicia

With more than 15 years of experience in Hawai'i real estate and a professional background as a Licensed Mental Health Counselor, Alicia Fu brings a unique combination of real estate expertise, investment experience, property management, thoughtful communication, and a genuine understanding of what makes a house feel like home.

As a Hawai'i Real Estate Broker, Alicia has experience across a variety of real estate strategies and transactions, including residential sales, investment properties, rental properties, property management, fix-and-flips, and CPRs (Condominium Property Regimes). Her hands-on experience as an investor and property manager gives her a practical understanding of evaluating opportunities, navigating renovations, managing rental properties, and considering the long-term financial potential of a property.

Alicia understands that buying or selling real estate is about much more than a transaction—it can be one of the biggest financial and personal decisions a person makes. Her approach is centered on listening carefully, communicating clearly, and helping clients navigate each step with confidence and intention.

Her experience as a mental health professional and owner of Resilience Counseling has also strengthened her ability to understand different perspectives, navigate difficult conversations, and remain calm and solution-focused when challenges arise. Alicia believes successful real estate relationships are built on trust, transparency, and making sure clients feel informed and supported throughout the process.

Whether you are buying your first home, selling a property, building an investment portfolio, purchasing a rental, exploring a fix-and-flip, managing an investment property, or navigating a CPR, Alicia brings a personalized approach designed around your goals—not a one-size-fits-all strategy.

For Alicia, real estate is about more than property. It’s about understanding where you are, where you want to go, and helping you make confident moves toward the life and financial future you want to build.